A crucial industry event that will help determine the future of the sponsorship industry.

The International Sponsor Council, the world trade association for corporate sponsors, has announced it will hold its 2009 New Economics of Sponsorship Conference on July 21st 2009 at the world headquarters of King & Spalding.

This historic event will be attended by ISC members and select industry leaders. Members of the ISC include the world's leading sponsors and their executives.

The Conference will explore what impact the economic crisis has had on sponsors and what the industry needs to deliver to maintain and grow the commitments from brands. Attendees and speakers will include sponsor CFOs/financial executives and marketing executives as well as key invited industry executives.