FOUNDING MEMBERS: The ISC owes its existence and a great deal of gratitude to its Founding Members: Anheuser-Busch InBev, AT&T, Bridgestone Firestone, The Coca-Cola Company, Coca-Cola Enterprises, FirstRand Group (South Africa), Honda Motors Co. Inc., MasterCard Worldwide, Panasonic, and Visa Inc.
Sponsorship has become a multi-billion dollar industry experiencing consistent growth over the past decade and outpacing most other marketing tactics. Creating effective corporate sponsorship programs has become critical to the success of many corporations. As corporations rely more and more on sponsorship, measurement of ROI, program relevance and other industry concerns are under heightened scrutiny. The absence of a trade association is felt in the lack of standards, and ambiguity of industry definition.
Sponsors have unique issues and interests that can be managed and improved by an organization comprised of executives that network and collaborate on research, marketing strategies, the identification of opportunities to improve the effectiveness of sponsorship programming as well as the corporate organizational structure that supports the investment.
The ISC is the world's first global trade association representing corporate sponsors. Membership is subject to the approval of the ISC management.
In developing the ISC, the association model was deeply evaluated and it was determined that to provide the most impact to its customers, the organization needed to be a mixture of for-profit (ISC) and non-profit (ISC Foundation). Many non-profit associations are driven to develop for-profit divisions to be able to survive in the competitive environment.