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About Us


Mission
The ISC works to identify, serve and promote the interests of corporate sponsors

FOUNDING MEMBERS: The ISC owes its existence and a great deal of gratitude to its Founding Members: Anheuser-Busch InBev, AT&T, Bank of America, Bridgestone Firestone, The Coca-Cola Company, Coca-Cola Enterprises, FirstRand Group (South Africa), Honda Motors Co. Inc., MasterCard Worldwide, Panasonic, and Visa Inc.

Sponsorship has become a multi-billion dollar industry experiencing consistent growth over the past decade and outpacing most other marketing tactics. Creating effective corporate sponsorship programs has become critical to the success of many corporations. As corporations rely more and more on sponsorship, measurement of ROI, program relevance and other industry concerns are under heightened scrutiny. The absence of a trade association is felt in the lack of standards, and ambiguity of industry definition.

"As the first trade organization created for corporate sponsors, the ISC provides a much needed platform for collaboration on improving sponsorship effectiveness through the recognition and leadership of common industry issues as well as the education and servicing of sponsor needs." Terry Marks, former Pres. Coca-Cola Enterprises . Member, ISC Board of Advisors

Sponsors have unique issues and interests that can be managed and improved by an organization comprised of executives that network and collaborate on research, marketing strategies, the identification of opportunities to improve the effectiveness of sponsorship programming as well as the corporate organizational structure that supports the investment.

The ISC is the world's first global trade association representing corporate sponsors. Membership is subject to the approval of the ISC management.

In developing the ISC, the association model was deeply evaluated and it was determined that to provide the most impact to its customers, the organization needed to be a mixture of for-profit (ISC) and non-profit (ISC Foundation). Many non-profit associations are driven to develop for-profit divisions to be able to survive in the competitive environment.

Alliance Partners Board of Advisors CFO Advisory Committee
Key Staff

Terry Cecil
President and CEO

Mr. Cecil is a highly respected industry veteran with over twenty-two years of industry experience, working with leading sponsors including: adidas, Anheuser-Busch, Coca-Cola, Eastman Kodak, and Samsung. Mr. Cecil has extensive sales, marketing sponsorship, and branding experience having served as a Vice President for IMG, Senior Vice President for Octagon, and Vice President of Marketing for Home and Garden Television. His sponsorship experience includes work with national, international and global properties including the FIFA World Cup, the Olympics as well as music and celebrity sponsorship and endorsements. Mr. Cecil is a member of the ASAE, American Society of Association Executives.

David Cook
Chief Operating Officer

Mr. Cook has 25 years executive experience in the technology, risk management and information services industries. As one of ChoicePoint Service's top six executives, he built and ran its Workplace Solutions business, served as an executive with Equifax, was a co-founder and President & CEO of Logistics Health, and is a co-founder of Equity Depot, a real estate information business. Mr. Cook has a proven track record of success for new product conceptualization and validation, and he regularly revolutionized the industries he had served. Mr. Cook's dynamic business development methodology, diverse experience, and proven leadership have been extremely valuable in servicing ISC members and the sponsorship industry.