ISC Board of Advisors
Bob Heussner
Managing Director, Olympic Games Marketing
Octagon
A veteran of more than 20 years in the sponsorship, advertising and marketing business, Bob is Managing Director of Octagon Games Marketing, a newly created unit of Octagon Worldwide solely dedicated to Olympic marketing. Bob previously headed the sponsorship discipline for Momentum and served as President of General Motors EventWorks, an IPG company dedicated to creating and managing GM’s largest sponsorship relationships. Prior to EventWorks, Bob spent 10 years at Octagon in various roles, primary among them as head of Octagon’s Olympic Consulting division. While having the good fortune to have worked with many clients and properties over the years, Bob’s true passion and expertise is Olympic marketing. Over the last eight Games he’s worked on behalf of domestic and international Olympic sponsors such as IBM, Motorola, Bank of America, GM and UPS. He has consulted to the IOC, numerous Olympic Organizing Committees and Olympic Bid cities as well. He makes his home in Metamora, Michigan with his wife Christy and their son Alex.