In recognition of the crucial importance of the corporate CFO, the ISC has created the ISC CFO Advisory Committee. The purpose of the Committee is to develop the CFO perspective on sponsorship. Due to a need for increased accountability and justification, this process will benefit sponsors and the industry by formulating a better understanding of the financial needs and responsibilities of the sponsor. This historic approach will be launched at the ISC SponsorCamp hosted by King & Spalding in Atlanta on February 27th by a CFO panel featuring:

- Duane Still, CFO of North America for The Coca-Cola Company
- Joe Keane, CFO for Reebok
- Cynthia Jamison, National Director of CFO Services for Tatum LLC