The NHL’s Chicago Blackhawks were in the playoffs. Unfortunately, the team chose to maximize the appearance of Michael Jordan at the game by damaging its fiduciary responsibility with Reebok, which is an official NHL sponsor.

If the Blackhawks want MJ to don a uniform, he should have to wear it without the patch that was sewn on to cover up the Reebok logo. That or Nike could try to become an official sponsor. If someone secures a jersey and has an official sponsor logo covered up or taken off, it’s hard to stop them, but the property should not do so and it should not take a positional advantage in the effort.

Reebok and all sponsors commit to becoming a “partner” with properties and provide financial and other resources. The attempt to deposition an official sponsor in such a way is unethical and sponsors should strongly consider forming a partnership with any properties that engage in this kind of sponsorship servicing.

I would hope MJ turns down the opportunity in the future and protects the integrity of the industry.

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