David Stern, NBA Commissioner, has indefinitely suspended Gilbert Arenas without pay for his recent action involving guns. The ISC applauds and supports the Commissioner’s decision. This event obviously could have a detrimental effect on the sponsors of the league and teams and is completely counter to the objectives of sponsors. Events like this not only affect the official sponsors, but can have a negative impact on the entire industry by challenging its value perception by media, executives and fans.

This entry was posted on Thursday, January 7th, 2010 at 2:18 pm and is filed under depositioning Sponsors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.